• Visual design’s impact on the bottom line is real. For example, Mint licensed a technology from someone else and added a user experience on top. That created $170 million dollars in value. Every dollar spent on aesthetics yielded Gillete $415+ dollars vs. only a $7 return from advertising. Design-driven companies outperform the S&P by 228%.
• Companies that invest in design have better customer satisfaction, increased loyalty, employee retention, and more.
• Aesthetics also communicate credibility and trust. In Stanford research, look & feel is primary driver of credibility.

What would have become of Hercules do you think if there had been no lion, hydra, stag or boar - and no savage criminals to rid the world of? What would he have done in the absence of such challenges? Obviously he would have just rolled over in bed and gone back to sleep. So by snoring his life away in luxury and comfort he never would have developed into the mighty Hercules. And even if he had, what good would it have done him? What would have been the use of those arms, that physique, and that noble soul, without crises or conditions to stir into him action?

Epictetus, Discourses I 6 32-34

Many have forgotten that the American Dream was not simply to get rich. Immigrants didn’t come because they thought the streets here were paved with gold. The American Dream was for your children to have a better life.

Garry Kasparov